by Tracey Greene-Washington | Oct 14, 2025 | Purposeful Alignment
When organizations talk about change, they often lump everything under one umbrella. But there’s a critical difference between managing change and leading it – and confusing the two is one of the biggest reasons transformation efforts stall. Change management is...
by Tracey Greene-Washington | Oct 13, 2025 | Uncategorized
Most leaders approach change by perfecting the plan: the timeline, the process, the communication strategy. Yet again and again, change fails not because the plan was weak, but because the culture wasn’t ready to carry it. Culture is the invisible operating...
by Tracey Greene-Washington | Oct 13, 2025 | Uncategorized
Change rarely fails because leaders lacked a plan. It fails because people never had a clear story regarding the change, a defined role in leading and being a part of change, or a sustainable rhythm to carry them through. That’s the messy middle where most...
by Tracey Greene-Washington | Mar 19, 2024 | Uncategorized
Your presence at Purposeful Alignment 2024 – A Women’s Experience fills my heart with gratitude and joy. Thank you for joining us and for embracing the power of saying “yes” to yourselves. As we gather in this space, I want to acknowledge the...
by Tracey Greene-Washington | Mar 12, 2024 | Uncategorized
From WCNC Charlotte: “CHARLOTTE, N.C. — IT’S WOMEN’S HISTORY MONTH! “Purposeful Alignment: A Women’s Experience” is your invitation to be in the room with other like-minded women like yourself. Sometimes we may think an event or opportunity is...
